Volvo to treat 40 Kiwis to the Volvo Experience in Sweden

Volvo to treat 40 Kiwis to the Volvo Experience in Sweden

13 April 2016

Volvo to treat 40 Kiwis to the Volvo Experience in Sweden

Volvo ran a Sweden promotion in the first quarter of this year. They offered customers a free trip to Sweden for any new Volvo purchased between the 1st January and 31st March. This was a successful campaign and they are sending approximately 40 people over to Sweden. These customers will experience a tour of the museum, factory and brand experience centre, all covered by Volvo Car New Zealand!

The Travel Package is: Return Economy Class airfares with Emirates ex Auckland or Christchurch to Stockholm (returning via Stockholm, Oslo or Copenhagen, subject to flight availability). 4 nights accommodation, 4-star (Stockholm x 1 night; Gothenburg x 2 nights; Dubai x 1 night). First Class rail transport from Stockholm to Gothenburg. Airport-Hotel-Train Station transfers in Stockholm. Train Station-Hotel-Airport transfers in Gothenburg. Volvo Experience Day at Gothenburg, which includes: Volvo Brand Experience Centre & Museum, Volvo Factory Tour and Volvo Demo Centre.

Visit Volvo Cars

The Volvo Cars Visitor Centre is located in the very heart of Volvo Cars in Torslanda, Gothenburg. We aim to give you a unique insight into one of Sweden’s most important industries.

Here you can book a whole range of different activities – including a tour of our factory, driving the latest Volvo cars and a guided visit of our Brand Experience Centre where you can learn about our vision in areas such as connectivity, safety, design and the environment. We’ll design the day around you and your wishes.

Our factory tours

Take a ride on the factory tour through the Volvo Cars plant at Torslanda and get a behind-the-scenes view of our production line. We welcome 20,000 visitors a year on our factory tours, where your guide will take you through the production process, from rolls of sheet metal to finished cars.

The factory tours are available to companies, organisations and schools, as well as the general public. Each tour can take up to 30 guests, although arrangements can be made for larger parties. The tours last around one hour, with varying routes depending on maintenance or development work being carried out in the plant. Photography and the use of mobile phones is prohibited. Tours are available in Swedish, English and Mandarin, Monday to Friday, and must be booked in advance. 

Brand Experience Centre

Volvo Cars is all about people. That’s why we’ve created our Brand Experience Centre, where you can feel what makes each Volvo truly a Volvo. Come and find out how we innovate to make your life better and less complicated, and how we’re taking every step to protect you and your world – for instance by making a commitment that no-one should be killed or seriously injured in a new Volvo car by 2020.

Our Brand Experience Centre welcomes companies, organisations and schools to a guided tour around our exhibitions focusing on design, safety, environment and connected cars. Each tour takes 1.5 hours and accommodates a group of up to 50 guests. Tours are available in both Swedish and English, Monday to Friday. We also have conference rooms and an auditorium which you can use as an inspiring meeting venue, with catering arranged on request.

Volvo Cars Demo Centre

Welcome to one of the most exciting parts of Volvo Cars Visitor Centre: the demo track. Test drive our latest models on a purpose-built track and experience  our cars and all their benefits first hand.

Company groups and organisations are welcome to book a test drive at our Demo Centre. We take bookings from 1–40 people and you are welcome to combine your activity with a conference or other activities within the Volvo Cars Visitor Centre. Participants are required to have a valid driver’s licence.

Choose between more than 20 Volvo models with varying engines and specifications, always the latest available on the market.

Shop & café

Come and explore the latest Volvo-themed items in our shop, and enjoy a meal or just a coffee at the Volvo Cars International Café.

The Shop at Volvo Cars offers a wide variety of Volvo-themed accessories and souvenirs, as well as the latest Volvo clothing lines.

Volvo Museum

Take a journey through time and discover how it all started at the Volvo Museum. We welcome companies, organisations, schools and the general public. With an 8,000 m2 exhibition area, the Museum showcases products from the whole Volvo range, including cars, trucks, buses, construction equipment, marine engines and many more interesting Volvo products. You can book through the Visitor Centre or find out more about the museum at


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